Valentine's Day, which is traditionally celebrated in many countries on February 14th, will be an occasion for many to please their "soulmate" with a gift. People plan such expenses in advance, so some companies use this holiday hype.
Finam.ru tells how much people from different countries spend on Valentine's Day gifts and which companies earn more thanks to the holiday.
Spending on a holiday in the West will update records
The National Retail Federation of the United States estimates that 56% of Americans plan to celebrate Valentine's Day in 2025. They are projected to spend $27.5 billion this year, an average of $188.81 per household.
According to the study, 22% of consumers plan to present jewelry. Americans are expected to spend a total of $6.5 billion on jewelry. The restaurant business in the country expects to earn $5.4 billion through holiday dinners.
Flowers remain the most popular Valentine's Day gift. Residents of the United States will spend about $2.9 billion on bouquets.
Heart-shaped chocolates continue to occupy leading positions on store shelves on the eve of the holiday. Americans are expected to spend $2.5 billion on sweets for their loved ones.
In the United States, approximately 145 million postcards are exchanged annually on Valentine's Day. In 2025, they will cost a total of $1.4 billion.
In Europe, Valentine's Day is also celebrated. So, according to the Finder survey, 61% or 32.7 million Britons will celebrate the holiday in 2025. According to the forecast, they will spend 1.5 billion GBP, or 52 GBP per person.
Which companies will make money on the holiday?
Which companies will earn more money on Valentine's Day than others? Where there are holidays, there is entertainment. According to analysts at the investment company Zacks Investment Research, the American cruise company Royal Caribbean Cruises, as well as the streaming service of films and TV series Netflix, can benefit from the growth in holiday demand.
The cruise company owns three international brands Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. Their financial results continue to grow after the pandemic. In 2024, the company's sales increased by 11% and reached $ 3.8 billion. And the beginning of 2025 began with record cruise bookings, including for Valentine's Day. Analysts expect earnings growth and are positive about the shares of Royal Caribbean Cruises.
In 2024, Netflix shares grew by almost 80%, compared with a 23% increase in the S&P 500 index. The number of paid subscribers of the service has reached an impressive 18.9 million, significantly exceeding the consensus forecast of 9.1 million. Experts expect Netflix subscribers to grow steadily in the future, including due to increased demand for Valentine's Day.
Separately, it is worth mentioning American flower companies that are experiencing a boom in demand before the holiday. Thus, 1-800-Flowers became the largest flower delivery service in terms of sales on Valentine's Day in 2025 in the United States. It accounted for 37% of holiday flower sales.
According to credit card data collected by Earnest, flowers from a large flower company will cost an average of $76-123 on Valentine's Day. The most expensive bouquets turned out to be from Farmgirl Flowers, a subsidiary brand of 1-800-Flowers. The average check for the company's Valentine's Day bouquet is $123. Despite the high price, Farmgirl Flowers leads the way in customer retention. About 34.3% of the brand's customers return after a year, and 11.4% after 5 years.
