Tesla has risen two places in the list of the most expensive car brands in the world over the year and for the first time topped it, overtaking Mercedes-Benz and Toyota, according to Brand Finance data.
The value of the Tesla brand is now estimated at $ 66.2 billion, over the year the figure has increased by 44%, and since the pre-pandemic times - five times.
"This increase in brand valuation is a positive signal for Tesla, as it indicates better brand awareness, which may lead to increased sales and revenue in the future," said Alex Haigh, director of valuation at Brand Finance.
Toyota dropped to third place, losing 18% of the value ($52.5 billion), Mercedes-Benz remained in second (minus 3%, $58.8 billion).
A record jump in value in the sector was demonstrated by the Chinese automobile brand Sokon - by 123% over the year, to $ 739 million.
Brand Finance analysts named Ferrari NV the strongest car brand, assigning it the maximum rating of "AAA+". When assessing the strength of a brand, the company takes into account a lot of other indicators besides value, including investments in marketing, operational results, as well as relationships with stakeholders (from employees, suppliers and shareholders to government agencies and public organizations).
The value of the Ferrari brand decreased by 8% over the year, mainly due to the depreciation of the euro against the dollar, to $7.4 billion. In euros, the indicator increased by 3%.
Among auto parts manufacturers, the most expensive brand again became the Japanese Denso, whose value increased by 6% over the year, to $ 4.5 billion. In the segment of tire manufacturers, French Michelin remained the leader (+2%, up to $7.9 billion).
